News

  Last week, we talked about how we use Salesforce as our Customer Relationship Management (CRM) software, so let's dive a little bit further into what that is and why we use it.  A CRM is a great way for you to keep track of when and how you communicate with your customers, and to keep track of your tasks, helping you make sure that things don’t fall through the cracks. You may already be keeping track of your members through a Member Management System, like ABC Financial. But, if not, or if you’re limited on the types of things...

Our customer Jillian Russo, from Quench Training for Women, interviewed our President/CEO Dan for her podcast "The Quench Life"

As you know, we send emails letting our customers know about things like new products and changes in monthly marketing. We also send automatic emails to folks who fill out our contact forms and sign up for some of our different services. For us, most of our emails are sent using MailChimp, but services like Constant Contact, HubSpot Marketing, and SendGrid all function pretty similarly, allowing you to make emails with a customized look and feel, as well as automated campaigns that can be triggered by simply adding an email address to your contact list. We like that we can...

Over the last few months, Team PFC has been hard at work on some special projects to help you maintain and grow your business. Starting with a brand new Performance Food Centers website, www.performancefoodcenters.com.  This new site tells the story of who we are and what we do better than we could have ever imagined! Check it out to see if you’re getting the most of what we have to offer. You can also get to our brand new, completely redesigned Member’s Club. In the Member’s Club, you’ll find educational and promotional materials, as well as recipes and operations information. We’ve also launched our...